It is the end of the year and while majority of us are lying in wait for the general sense of merriment, festivities and magic of the holiday season to start ... this girl has been waiting not so patiently for the grand reveal from Pantone to drop! Earlier today Pantone announced its highly anticipated color of the year for 2019 ... and drumroll ... it is officially Living Coral! GUSH!
Laurie Pressman, the company's vice president, considers this saturated orange base with a golden undertone not only warm and welcoming but versatile and life-affirming. It energizes with a softer edge than, say, its pastel and neon color cousins.
"With everything that's going on today, we're looking for those humanizing qualities because we're seeing online life dehumanizing a lot of things," Pressman told The Associated Press ahead of Wednesday's annual color unveiling. "We're looking toward those colors that bring nourishment and the comfort and familiarity that make us feel good. It's not too heavy. We want to play. We want to be uplifted."
Looks for Living Coral to have a significant moment this upcoming year in the following industries:
GRAPHIC + PACKAGE DESIGN
FASHION + ACCESSORIES